Core rule

Payment buys an agreed placement opportunity. It never buys EVDeal editorial approval, a false claim or a disguised recommendation.

What EVDeal may accept

Advertising must be relevant to UK electric vehicle owners and may include charging hardware or services, accessories, tyres, servicing, insurance-related services, software, events and other practical ownership products. EVDeal may refuse any submission that does not complement the platform or its audience.

Manual review before publication

Payment does not guarantee approval. EVDeal may request evidence, corrections or clearer wording and may reject content that appears misleading, unsafe, unlawful, offensive, low quality, duplicated, spam-like or unsuitable for EV owners.

Claims and advertiser responsibility

Advertisers are responsible for the accuracy, legality and substantiation of their names, prices, savings claims, availability, eligibility rules, images, landing pages and regulatory permissions. Time-limited claims must include an appropriate end date or clear availability wording. EVDeal review is a publication check, not legal or regulatory approval.

Clear commercial labels

Paid placements are labelled using clear language such as “Ad”, “Advert”, “Sponsored” or “Paid placement”. Labels are intended to appear before or at the point a visitor engages with the commercial content. A placement should not imitate independent editorial content or imply an official relationship that does not exist.

Position, duration and availability

Placement position and duration depend on the package agreed and the pages included. Responsive layouts, page changes, technical maintenance and competing placements can affect the exact on-screen position. Unless agreed otherwise, a booking does not guarantee exclusivity, impressions, clicks, enquiries or sales.

Payment, changes and removal

Publication normally follows successful payment and approval. Material changes may require another review. EVDeal may pause or remove a placement if the destination becomes unavailable, materially changes, creates a safety or trust concern, or no longer meets this policy. Any refund or replacement placement is considered according to the agreed package and circumstances.

Regulated and higher-risk subjects

Insurance, finance, energy and safety-related claims require particular care. Advertisers must hold any permissions required for their activity and must not present general promotional material as personalised advice. EVDeal may request prominent qualifications or decline the placement.

Questions

For placement specifications, corrections or review questions, email use the secure contact form.